Guest Blog: How Promoting Sustainability Can Help Your Station

Last Updated on March 25, 2016 by askcbiorg

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Sonia Best-Koetting, Founder, radioBANG

Does your listening audience have an interest in sustainability? 
Does your station have a mission to serve community? 
Could it use an easy path to underwriting funds?

If even one answer is Yes … radioBANG can be of service.

Our team brings professionally produced, solutions-based news briefs about sustainability to non-commercial radio. It’s free for CBI member stations.

With the help of editorial advisers, we curate many excellent sources for the best news you probably didn’t hear, and we help ecology fans answer “What can we do?” Our headlines cover a wide variety of unsung successes, innovations and better brands.

Listen here on SoundCloud.

Our mission is two-fold: to inspire and to “preach” beyond the choir. To do this, we’ve narrowed the focus beyond policy and hand-wringing, and we’ve tightened the detail to be delivered in about two minutes. This is to make the information fast and easy for folks who wouldn’t make time to read lengthier stories on the environment, but appreciate awareness of what’s happening and where they might fit in.

Our underwriting comes from organizations that are also doing their best to lead in sustainability.

So much inspiring news about progress toward a sustainable planet happens every day, mostly unnoticed or overshadowed by sad news of huge challenges to the environment.

We hope you’ll audition our fun PSAs for your station.  A handful of stations already participate, and we need to grow the momentum to keep this passion project going. Consider episodes of radioBANG as a news report, a transitional piece, or high-quality PSAs to have in rotation.

Our Team

We’re lucky to have excellent producers. Tom Koetting and Chuck Woodford were stars in college radio and have extensive career experience in broadcast media in major markets. They, too, enjoy mission-minded work that helps the planet.

Managing Editor Sonia Koetting studied journalism at Colorado State University and has had a varied career in community newspapers and trade magazines. Along with sustainability, my passion is media reform that brings forward small-but-important voices. Most recently, I was Communications Director for the League of Women Voters of Colorado.

Adviser Bill Roth is author of The Secret Green Sauce and promotes best business practices for a healthy and green global economy. Find him at Earth2017.com. The year 2017 is when the millennial generation will become America’s most employed demographic group with the largest buying power.

Editorial Adviser Jasmine Lomax is an upcoming Cal Poly San Luis Obispo Construction Management graduate, with dual minors in City & Regional Planning, and Real Property Development. She’s a LEED Green Associate. Jasmine is a top contributor for LinkedIn sustainability groups.

Adviser Chris Kuborn brings the important perspective of a teacher of digital media at Northeast Wisconsin Technical College in Greenbay. He’s a fellow member of CBI!

To Participate

RadioBANG offers to make good things happen for your station. News directors are welcome to lengthen any episode by inviting faculty or students to discuss any of the ideas presented.

We also welcome news of sustainability initiatives happening on your campus.

Need funds? We welcome use of our sustainability news as a point for local underwriting.

All that’s required is a contact who will respond when we occasionally check to see how it’s going. If a participating station discontinues radioBANG, we ask to be notified. If the assigned contact moves on, we ask the courtesy of a replacement contact. There’s no pressure other than the accountability of someone responsible to know the status of radioBANG at your station.

Please consider if your team can help radioBANG Bring Awareness to a New Generation of Leaders. For inquiries, reach us here.

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]