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August 25, 2011

What next for college radio?

This article in the Metro Times discusses the current relevance of College Radio.  From the article, “

“Back in the early ’90s, college radio stations were to some degree the minor leagues for mainstream broadcasting,” says Yee, then a University of Michigan undergrad who hosted the now-defunct “Jazz Till Noon” program on WCBN. Now he’s a nuclear engineering Ph.D. student who also serves on the station board. “You could find college radio stations on at every major recording or broadcasting company because that music was what people were either listening to already or going to listen to in the future.”

Sadly, the same cannot be said about the most recent incarnation of the college station, according to Yee”.

CBI will be addressing these important issues at the Fall National College Media Convention in Orlando this coming October with a series of session to discuss this issue and work with stations on strategies on how to remain relevant.  Of course, you can participate in on-going discussions on this and many other topics on the CBI email list.  Visit askcbi.org for more information!