The Last Day

Last Updated on October 31, 2009 by askcbiorg

It’s our final full day in Austin.  So far I’ve been to two round table discussions for radio: Traffic and News.

The traffic session turned out to be very beneficial.  Contrary to what I thought, it wasn’t about congested highways and construction, but rather about the traffic within a station and who controls what is played when.  It was interesting to hear that other stations have specific directors that have the job of programing everything, like the PSAs, music, sales ads, etc.  At 89.1 the Point the job of scheduling is broken in to little bits that everyone takes part of.  DJs have to make playlists, the Sales Director schedules sales ads, and Production schedules promos and PSA, with the Programming director overseeing it and making sure everything is cool.

The next session I went to was the News roundtable for radio.  A few of us talked about the differences in our departments, which was cool.  A lot of other stations do feature news shows and broadcasts, compared to our station’s 2 minute hard news reports.  I found out that every station seems to have the problem of motivating their news department, so we brainstormed for a bit on how to get everyone more involved.

Something that was discussed at both roundtables was software called i Media Touch.  This program records everything that goes over air digitally and separates the voice sections from music as well, from what I could understand.  We don’t have anything like this really, so I definitely want to look into it!

I’m just hanging out now with Christy as the session we wanted to go to (How To Make A Promo When You Aren’t Creative) was cancelled.  We’re hoping our next session (Rock and the Vote) will still be scheduled at 2:30! After that I plan on going back to the hotel and catching up on all the homework and election night coverage stuff that I’ve ignore the past few day, then Christy, Koz , and I are off to an Austin Stars hockey game! Should be a blast!!!

Happy Halloween everyone!