Board Blog: Spreading Sunshine

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Lisa Marshall, CBI Treasurer

WMCO at Muskingum University celebrated Sunshine Week the week of March 13. Planning events with our fellow Orbit Media TV and newspaper groups, along with our chapter of the Society of Professional Journalists (SPJ), we were able to not only celebrate the freedom of information within our local government, but also open our doors to the community.

We hosted an Open House Tuesday, March 15. Student leaders felt it was important to not only expect transparency from those we work with as media organizations, but return that same respect to our campus and community.

Administrators, faculty, staff, students, and local businesses received invitations to attend the Open House. Additionally, we spread the word via the air and social media inviting the public to attend.

Attendees first stopped by our WMCO music library, air, and production studios. Guests could see behind the scenes of a radio show, watch our daily 30-minute newscast, and record liners led by our promotions director.

The tour continued into the Orbit Media newsroom where guests saw the process of assembling our weekly paper, The Black & Magenta, and learned about radio underwriting.

The media tour concluded with a stop at the Orbit TV control room and studio to learn about producing, chroma key, and directing.

Additional Orbit Media Sunshine Week events included Q&A with our local fire and police chiefs about working with law enforcement, and hosting a local sports alumnus speaker through SPJ’s “Slice ’n’ Dice” program. Students brought their best audio and print samples of sports broadcasts and reporting to receive constructive criticism in a group environment.

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