How the CBI Sportscasting Workshop Opens Doors Across the Sports Industry

If you’re dreaming of a career in sport media, there’s no better launchpad than the annual CBI Student Sportscasting Workshop, hosted virtually this year from July 22–24, 2025. Organized by College Broadcasters, Inc. (CBI), the three-day workshop is an excellent foundation for a wide variety of careers in sport media on and off the air.

Whether you’re a high school student running a campus podcast, a college media adviser, or a young broadcaster aiming for a career in fan experience with your local minor league team, this workshop offers a rare chance to train with industry pros, build essential skills, and explore a wide spectrum of sports-related careers.

First, You Have to Talk the Talk: What You’ll Learn at the Workshop

The 2025 workshop features a robust curriculum that dives into every aspect of sportscasting, including:

• Game Preparation & Play-by-Play Commentary
• Pregame, Halftime & Postgame Segment Production
• Interview Techniques with Coaches and Athletes
• Working with Sports Information Directors (SIDs)
• Remote Broadcasting Technology
• Job and Internship Strategies in Sports Media

From Sportscasting to Something More

Learning how to broadcast a game is the place to start. It sharpens your ability to observe, analyze, communicate, and perform under pressure. These are core skills that translate powerfully into other roles in sports and media.

For example:

• A strong command of language and live storytelling is invaluable in public relations, where professionals shape the image of teams and athletes.
• On-air experience builds the confidence and clarity needed in client and athlete management, especially when negotiating contracts or handling media appearances.
• Analytical thinking, developed through in-game commentary, provides a natural transition to roles in sports analytics or digital content strategy.
• And, of course, those who master the art of storytelling in a booth often become excellent studio hosts, podcasters, or sports columnists.

In other words, broadcasting is not the ceiling—it’s the foundation. And the CBI workshop helps you lay it brick by brick.

Then, Walk the Walk: Sports Careers Beyond Broadcasting

The broader sports industry is bursting with roles that blend creativity, communication, analytics, and relationship-building. Here’s where that foundation can take you:

Fan Engagement & Digital Media
Roles: Fan Experience Coordinator, Social Media Manager
What They Do: Manage live tweets, run team TikToks, create behind-the-scenes content, and keep fans engaged.

Public Relations & Communications
Roles: Media Relations Manager, Communications Director
What They Do: Handle press, shape public messaging, manage crises, and organize interviews.

Client & Athlete Management
Roles: Sports Agent, Client Services Coordinator
What They Do: Negotiate contracts, manage appearances, and advise on personal branding.

Event Operations & Logistics
Roles: Game Day Operations Manager, Event Coordinator
What They Do: Manage schedules, security, ticketing, and venue logistics.

Marketing & Sponsorship
Roles: Sponsorship Manager, Sports Marketing Coordinator
What They Do: Broker brand deals, run campaigns, and design activations for teams and events.

Sports Analytics & Data Science
Roles: Performance Analyst, Business Intelligence Specialist
What They Do: Track stats, predict outcomes, and support strategic decision-making.

Why the CBI Workshop Matters

Even if you never call a live game again, the skills taught in this workshop—clear communication, fast thinking, audience awareness, content creation—are universal in sports careers.

The CBI Student Sportscasting Workshop not only helps you learn how to talk into a mic, it’s the first step in discovering your voice and the many ways it can be heard in a $500 billion global sports industry.

Ready to register? Visit CBI’s official registration page and grab your virtual seat before it fills up.

Registration costs are as follows:

• $75 for CBI members
• $100 for non-members
• $150 for other attendees

Registrations are non-refundable but are transferable up until July 14, 2025.