CBI- Day 1

Last Updated on October 29, 2009 by askcbiorg

The first session I went to was “The Big Picture” which was for journalists, but still related to radio in my opinion.  The keynote speakers brought up the idea that young adults think that “if news is important, it will find me.”  This is interesting because it is forcing news updates to be minutely, rather than daily.

Now, live from the Adobe Audition 3.0.1 session.

A Q&A sort of discussion, this session disscused the newest version of Adobe.  We started off with an overvew of basic Adobe uses, including Equalizing tracks and saving sessions AND audio sessions, not just the session.  One key point Jason Levine made was to click “Save copies of all associated files” when saving.  This feature automatically saves the session plus all the media, making it more organized and easier to find all aspect of a promo. Also, when mixing down, if you highlight a section and click mixdown, it will mixdown JUST that section, not the entire thing (as long as you select “highlighted selection” in the save window)

Use metadata.  That was a major point Levine made.  Metadata allows time stamping, adds copyright info, and basically brands your media.  An example is the stuff in iTunes where the composer, artist, etc. is shown.  All that info is through metadata.  I feel that this is something to look into more, as I don’t know exactly how to use it to help radio.  ctrl+P takes you automatically to the metadata, allowing you to insert information like Artist, Genre, Name, etc.   There’s a specific Radio Industry tag that has information about advertiser, etc.  The MP3 tag section also adds this info, so I got the impression that either work.  Broadcast Wave  is important as well because it adds stuff like cue marker information, time references, etc.  Also included in this section is Cart information.  I  feel like this could be implemented at my station in the future.  Levine made it very clear that this is important because it makes your media last.  It’s “branded” by this, allowing for all the info to show up if it’s imported, etc.

While a lot of the technical aspects of this session went over my head, Levine explained the terms and functions in a way that it didn’t matter if you were an Adobe expert or new to the scene.

More coming up in a bit, after I hit up the Photoshop CS4 session.